O2O (Online to Offline) business model refers to online marketing or purchase, and then to offline operation or consumption. This view was put forward by TrialPay CEO Alex RamPell in a guest article post on “TechCrunch” in August 2010 proposed “O2O is to find consumers on the Internet, and then guide them to physical stores, […]
In recent years, we have often seen the topic of new retail. So what is new retail? The new retail concept is a combination of online and offline and logistics, and has been constructed from a Multi-channel to an Omni-channel consumption scene to meet the diversified consumption experience of customers. Due to the Covid-19 pandemic
Still using Excel to manually place orders for your store and count the inventory of products? Come and get to know the new generation of online inventory management system! An effective inventory management system can not only easily deal with the inherent problems of store inventory, but also greatly save the business’s operating costs. With
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Almost all businesses are aware of the potential gains that the Internet of Things (IoT) has to offer, they are unsure of how to approach it. This article proposes a business model that builds on Holler et al., (2014) [1]. The model consists of three dimensions: “Who, Where, and Why”. “Who” de- scribes collaborating partners,
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Social commerce, the convergence of e-commerce and social media, is one of the most popular types of e-commerce business in recent years. Through social media platforms, you can use the business page of your brand to enhance interaction with your own customers, and also use posts and live broadcasts to create a more personalized and
